In the major leagues, where the pitch clock was introduced to limit pitch preparation time, the game time is drastically reduced and the spectator culture is also changing.
Local media such as ‘NBA Sports Chicago’ reported on the 12th (hereinafter Korean time) that the Milwaukee Brewers allowed beer sales at their home stadium up to 8 times.
This was previously reported by local media such as ‘MLB.com’ on the 8th.메이저놀이터
Although there is no specific time limit for beer sales in the major leagues, there is a limit on the sales time for fans to return home safely.
In the case of the Chicago Cubs, sales stop at the end of the 7th inning or at 10:30 pm in the case of night games, and after the 8th inning in the case of day games. In the case of the White Sox, which is also based in Chicago, beer sales are allowed only up to 7 times.
Milwaukee allowed beer sales up to 7 times in the past, but this season it has been extended to 8 times.
Rick Schlesinger, president of the club’s business division, said in an interview with the local media, “This is the result of reflecting the shortened game time. If we allow sales up to 8 innings, we will be able to sell beer for a similar amount of time as we allowed up to 7 innings last season,” he explained, reflecting the shortened game time.
In the major leagues, since the introduction of the pitch clock in the 2023 season, game time has dramatically decreased. In the first four days after the season began, the average game time was drastically reduced to 2 hours and 38 minutes. It is a big change compared to the average of 3 hours and 8 minutes in the first week of the 2022 season.
Major league clubs make a lot of money not only from game tickets, but also from food and beverage sales. The shortened game time is not only positive in that food and beverage sales time is reduced.
Of course, the prerequisite is that the safety of fans visiting the stadium must not be threatened.
“The safety of spectators is, of course, our top priority,” said Schlesinger. I haven’t had any particular problems so far, but it’s still early in the season. I’ll continue to test it out and see if it makes sense. We know that several other teams are planning to do the same.”